James Boag // Return to Rugged t a s m a n i a

As many photographers and artists would attest (I’m sure), when you’re feeling uninspired, the energy of the city can be be your best friend.  The constant hustle, the movement, the colour.  There’s a lot going on and sometimes you can tap into that creativity flow. At other times though, it can be the worst.  The monotony, the stress, the constant… noise.  And it’s when you get stuck in those kind of vibes that nothing seems better than fleeing the commotion for a different kind of energy – the rugged power of the wilderness.

 

 

Such was the premise of the Return to Rugged campaign I worked on with James Boag in Tasmania – the idea of escaping the city and finding new inspiration in the rawness and remoteness of Tasmania.  Working with an incredibly skilled team, we traversed many miles across the country in search of epic sceneries and the local craftsman who call this place home.  It was a story of process – drawing similarities between the methods that the boatmaker, the brewer, the pearl farmer and the photographer all share in common to take a rugged element of nature, and refine that into something refined and beautiful.

 

Kudos to the team at Infinity Squared (Dylan Duclos, Christopher Miles, Morgan Benson, David Jansen, Vinh Pham) for an incredible finished product. Here are a few of my favourite still frames from the film.

 

Screens - Image by JARRAD SENG (1 of 7)

Screens - Image by JARRAD SENG (4 of 7)

Screens - Image by JARRAD SENG (6 of 7)

Screens - Image by JARRAD SENG (7 of 7)

Screens - Image by JARRAD SENG (2 of 7)

Screens - Image by JARRAD SENG (3 of 7)


Thank you to James Boag for giving me this opportunity to share what I do, in such an engaging and visually striking way.  Here are some of my images shot for the campaign in Tasmania over three days.  Make sure you watch the video above which ties it all together.


Boags_Landscape - Image by JARRAD SENG (1 of 14)

Boags - Image by JARRAD SENG (1 of 1)-2

Boags_Landscape - Image by JARRAD SENG (3 of 14)

Boags_Landscape - Image by JARRAD SENG (4 of 14)

Boags_Landscape - Image by JARRAD SENG (6 of 14) copy

Boags_Landscape - Image by JARRAD SENG (10 of 14)

Boags_Landscape - Image by JARRAD SENG (12 of 14)

Boags - Image by JARRAD SENG (1 of 1)-3

Boags_Landscape - Image by JARRAD SENG (7 of 14)

Boags_Landscape - Image by JARRAD SENG (11 of 14)

Boags_Landscape - Image by JARRAD SENG (9 of 14)

Boags_Landscape - Image by JARRAD SENG (8 of 14)

Boags_Landscape - Image by JARRAD SENG (13 of 14)

Boags_Landscape - Image by JARRAD SENG (14 of 14)

 

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